Economic factors affecting
business
These are some of the economic
environment factors which affect business
At what stage of the business cycle is
the economy
If the economy is going through a
recession it is obvious that businesses generally will not be doing well due to
low aggregate demand in the economy. On the other hand, a boom period will lead
to higher business profits and revenue for most of the businesses in the
economy.
Inflation rate
High rate of inflation leads to lower
purchasing power for consumers resulting in lower demand for goods and
services. Moreover, a higher inflation rate will make business uncompetitive in
the international market leading to lower sales for the business.
Prevailing interest rates
Higher Interest rates will lead to a
fall in the aggregate demand in the economy thus leading to difficulty for
business to find customers willing to buy its product. Lower interest rates
will lead to a increase in demand in the economy.
Unemployment level
High level of unemployment in the
country can also adversely affect a business. People will not have enough money
to purchase a firm’s product.
Labor costs
High labor cost will result higher
production costs. This will make a firm’s product more expensive as compared to
other firms affecting its sales and profit margin.
Levels of disposable income and income
distribution
High level of disposable income is good
for business producing luxury goods. A large disparity in income distribution
will promote businesses dealing in luxury goods as well as inferior goods.
Taxes
High level of taxes will lead to low
disposable income and contraction of demand in the economy. Business will find
it difficult to attract consumers.
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